NFFC member organization RAFI-USA offers in-depth analysis of the situation in which many contract poultry growers find themselves today. Sally Lee’s recent blog states: “In 2015, people consumed 112,000,000 metric tons of chicken globally. That’s an unfathomable quantity. So here’s one way to visualize it: That amounts [to] the weight of two-thirds of all the cars on the road today in the United States—in chickens.”
The film got it, spot on. The big message, spelled out in interviews and footage of small farmers doing their thing contrasted with big farms and big feed lots doing their un-sustainable thing, –-we need to seriously reconsider what we eat, how it is grown, who grows it, if the food system should solely be an engine of profit for big agribusiness, if yield and profit should be the only measure of success, or if there are other things to consider.