USFRA Promotes Agribusiness, Not Farmers

Posted by on May 1, 2014 in Blog | 428 comments

“Being in a supermarket, picking up a piece of produce and wondering, where does this come from? …My Facebook feed is flooded with what I should eat and what I should avoid…I don’t know what to believe.” That, says Oscar-winning director James Moll in a recent interview, is what inspired him to create his new documentary, Farmland. The film was made with the financial support of the U.S. Farmers and Ranchers Alliance, or USFRA....

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“Meat” the author: NFFC talks with Chris Leonard about his new book “The Meat Racket”

Posted by on Feb 6, 2014 in Blog | 466 comments

This past weekend, we opened our Winter Meeting with Christopher Leonard and a discussion about his upcoming book, The Meat Racket: The Secret Takeover of America’s Food Business. Leonard, a former AP agribusiness reporter, discussed what he learned about the meat industry and the struggles of livestock growers in the business. It was an honor and a privilege to have this conversation with him over dinner, which included sustainably,...

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